Today’s task is to look at branding oneself and projecting a professional image onto the web. My official web branding is a mess. I admit it. I only just managed to get the same photo onto all of my online profiles (except for Facebook- that’s my personal life, not my professional persona, and so relatively well hidden).
The reason is not that I’m anti-brand or selling oneself (hmm hmm, that certainly didn’t come out right), It’s just that in most instances I’ve played about with things and not had an appropriate photo to hand. As in one where I’m not a) feeding my face or b) looking like a serial killer. Let alone a uniform background etc… So: I certainly need to work on my visual brand.
Anyhow, having done the crazy self-justification thing above, I then actually went and did the research. And found that I’m wise not to use my actual name as a general rule! On searching it, I discovered a Field News Editor, a Psychiatry PhD student and the state bird of Victoria are (unsuprisingly) all bigger draws. There was also a reference to my old address floating about, a little spookily, given I’m careful who I give such information to. I eventually popped up as second down on the second page of hits with my work details. My Facebook account remained hidden, as it should. I was 13 of 13 on LinkedIn, when selecting UK as a preference, but one of only 3 with a photo- so I am working to complete my listing to try and boost myself up the charts a little. The key is connections- I don’t have any yet, as I wanted my profile to be as good as possible before approaching colleagues and friends. I’ve now done this, although I can’t find as many on there as I thought I would. Conclusion 1: Perhaps I’m less of a dinosaur than I thought. Conclusion 2: I need to get out and get more networking done!
A shortened, common form of my name was even more interesting- it produced everything from a graphic design student to a porn photo! Lucikly, we don’t look too similar, but it makes me wonder if future bosses might see it and wonder… Another argument in the yes column for changing my name on my marriage! Again, I was 12 out of 12 on LinkedIn.
On searching geeks inherit all, I found my blog was the top result and my twitter account popped into second place. Somewhat unsuprisingly, there are not many of them.
In conclusion, at the stage my career is now at, I do need to knuckle down and get this tidied up a bit. Thanks 23 things for giving me a friendly shove in the right direction!